1. Shoot Your Photos Portrait-Orientated
Instagram prefers photos that shot in portrait mode – AKA, vertical orientation.
Why? A portrait post takes up more real estate on mobile phones, giving people more to look at before they scroll past.
Instead of shooting in landscape or cropping your photo into the standard square, maximise the amount of time eyeballs are on your posts by using portrait orientation.
2. Keep Your Aperture Wide
If you’re shooting with a DSLR, take your portraits to the next level by keeping your aperture wide. By setting your camera to around f/2.8 – f/5.6, you’ll have a blurred background that will help your subject stand out.
For more control over the depth of field in your photo, shoot in Aperture Priority mode. It will make sure that you have the right shutter speed for the correct exposure.
3. Be Patient If You Want Exceptional Photos
When taking photos of people, you need to be patient.
“If you are photographing candid moments, I always tell photographers to wait for the crescendo in emotion,” says Tara McMullen, a Toronto-based photographer who specializes in weddings and portraiture.
“Wait for a moment of laughter or tears or reaction, and then shoot through the entire arc of reaction.”
Patience is key to capturing a great photograph.
4. Get to Know Your Subject
It can be easy to view photography as a passive activity. One where you’re simply snapping away endlessly at someone who’s striking pose after pose.
But the truth is that photography is about telling a story.
It’s about revealing the different sides of your subject – their playfulness, their shyness, their curiosity.
And as the photographer – it is your job to bring that personality out of them.
By getting to know your subject!
Here is what Max Power, an internationally published portrait and adventure photographer has to say: “Immerse yourself in a country, a culture or simply a moment in time. Say hello. Stop to observe. Listen. Embarrass yourself by stumbling through a foreign language. EAT. Laugh! Engage. Get out of your comfort zone and THEN take out your camera.”
5. Build a Rapport
If your model doesn’t feel comfortable, you won’t get amazing final photos.
“Portrait photography is 90% forging connections,” says Max. “Create an exchange with your subject, and they will share a piece of their soul.”
If you see someone interesting on the street, approach them and introduce yourself. Or if you’re meeting a model for a shoot, take the time to chat with them over a cup of coffee before taking out your camera.
“If you are creating portraits of a person who isn’t used to being in front of the camera, I always ask them to take a huuuuuuge long deep breath, and I will do it with them,” says Tara.
“Both of us feel more comfortable having shared that stress release together, and it reminds people to breathe. Relaxed subjects are photogenic subjects.”
Once you start shooting, don’t forget to offer your model direction. Tell them how you want them to pose and share shots between takes to help boost their confidence.
6. Use The Rule of Thirds for Portrait Photography
Turn on the gridlines for your camera or smartphone. You’ll have two vertical and two horizontal lines that will help you create more interesting compositions.
Place your subject in the middle, left or right of your photo by using the gridlines. You can also avoid a crooked horizon by using the horizontal lines to align your picture.
7. Embrace Shooting Portraits in Cloudy Weather
Overcast days are perfect for shooting portraits because the light is even. As a photographer, you always want even lighting on your model and in the background.
The clouds act as a big diffuser of the sun, and this helps you avoid those harsh dark shadows.
It will give you more options to place your subject, and you won’t have to worry about one part of the photo being blown out or dark under-eye shadows.
8. Avoid Using a Wide-Angle Lens
If you’re shooting your portraits with a DSLR camera, ditch the wide-angle lens.
It will distort your subject and create an unflattering, surreal look. For the best results, avoid shooting portraits with lenses wider than 50mm unless you’re taking the photo from further away.
9. Play with Angles
It can be tempting to stand directly in front of your subject and snap away. But it’s also dull and overused.
Keep things interesting by shooting your model from an entirely different position.
Try taking your photo from higher, lower or to the side of your subject. It will give you a chance to capture their features in different ways, while also helping your Instagram feed to stand out from the rest.